Top 5 Reasons Homeowners
Should Avoid Going FSBO
There are
Top 10 Lists aplenty that detail just why any homeowner should think twice before
planting one of those For Sale by Owner
signs in their front yard. One of them is that when you sell your home all by
yourself, the sheer amount of time you’ll have to devote to mastering processes
that are already fully handled by full-time real estate professionals is a true
waste of time. It’s one wheel that doesn’t need reinventing.
If you are among
those considering how you will sell your own property this spring, since your
time is important, let’s start saving
it now by cutting those top 10 lists down to the Top 5 Reasons to Avoid FSBOs:
1.
You’re involved. It may sound like a good idea to be
your own salesperson since you are the most intimately acquainted with the
product—your house—but logic rules against it if for no better reason that
buyers will be automatically skeptical of your impartiality. Why? Because you aren’t! You also don’t get the benefit
of a professionally trained pair of eyes helping prepare your property to
appeal to today’s buyers, nor the benefit of honest feedback that buyers won’t
share with a FSBO seller.
2.
Legal peril. Throughout this year’s political
debate, a frequent refrain from candidates (both local and national) has been
the need to cut down on over regulation. Without getting into those weeds, it
is certainly the case that federal and state laws require a number of very specific
disclosures. If you aren’t a real estate attorney, that lack of familiarity
could make a FSBO sale an open door to after-sale litigation. When that happens,
there goes any commission dollars saved (and maybe a lot more!).
3.
Expense. That’s right, one of the Top 5
Reasons to Avoid FSBOs is that a FSBO can actually amount to an extravagance. It’s
logical, too—because most buyers take one look at your asking price, mentally
subtract the commission, and proceed from there (wouldn’t you?). The most
recent studies bear out the bottom line: only 8% of successful sales were made
via FSBO, and on average, they sold for 15% less than the agent-assisted sales.
4.
Marketing Oomph. We professionals market homes all
year long, 24/7. As a result, we know which marketing approaches are currently
bringing in results, and which are wasting time and money. We also have open
channels with the media companies we deal with regularly—an advantage that FSBO
sellers can’t hope to match.
5.
Expert Opinion. The open secret is that those who
know the most about how to get the best results from a house sale tend to rely
on expert help. A good example came in 2014, when Al Bennati, the CEO of the “BuyOwner”
dot-com (“the strongest For Sale by Owner marketplace”) decided to sell his own
St. Petersburg home. He listed it with a Realtor®.
There!
Time saved already—who needed a Top 10 list when you have these? I bet you
agree: these “Top 5 Reasons to Avoid FSBOs” are more than sufficient reason to
avoid the FSBO route…and to give me a call instead!